Finding a job after grad

My 5 tips to get the job you want

Everyone wants to land their dream job after they graduate university. One with a great salary and vacation time. And, why not? Weren’t we told that the way to get a good paying job was by going to university – Sadly it isn’t that simple, finding a job you love,...

Averages, the curse of data led decision making

Averages, the curse of data led decision making I can’t count the amount of times I’ve heard someone try to disqualify the validity of data because they used it in the past with no success. The most common cause of those misled data “based” decisions are averages. This problem is...

Graphic of the 5 steps to create a measurement plan

5 steps to measure and improve your marketing efforts

You’ve probably heard this before, but it is true what doesn’t get measured can’t be improved. This is especially true when it comes to businesses and their websites. Websites are treated as a static piece, something that once it's finished doesn’t need to be touched or improved. Your website should...

RBC Halifax Location

Facebook Ads Customer Acquisition Targeting

When you are trying to acquire new customers you may have different segments of the population you want to attract and convince to be your customers. You may separate them by their gender, ages, where they live, what they do, or simply people at different stages in their life. You...