Averages, the curse of data led decision making

Averages, the curse of data led decision making I can’t count the amount of times I’ve heard someone try to disqualify the validity of data because they used it in the past with no success. The most common cause of those misled data “based” decisions are averages. This problem is not unique to website analytics […]

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RBC Halifax Location

Facebook Ads Customer Acquisition Targeting

When you are trying to acquire new customers you may have different segments of the population you want to attract and convince to be your customers. You may separate them by their gender, ages, where they live, what they do, or simply people at different stages in their life. You know what message and value […]

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