I was born in Colombia, raised by an amazing family, that I left pretty early on in life to chase my dream of playing in the NHL. When I was 15 I moved to Canada where I have been since. I never made it to the NHL, but I quickly learned how valuable experiences are in life. I turned that failure into my fuel to find new passions and become the best in what I do.
I co-founded Klar Hockey, my first company during my second year of university with the purpose of making hockey more accessible for people around the world. I graduated with a bachelor of commerce and a double major in marketing and economics. Now I am gaining experience in the advertising world, working at the best agency in Atlantic Canada.
Travelling with my family and friends is my passion; I love meeting new people, discovering new places, and learning from different cultures. Whatever it is that I am doing I have my camera on my hand to capture memories the way I love.
Marketing has the ability to touch and change lives in countless positives ways. Marketing is not only sales. Creating a brand that connects deeply with people, in a real way, can ignite passions and produce change within people. A brand that can master this relationship has the best competitive advantage a company can have.
Marketing is the core of business and its strategy. It is an ever-changing world that forces you to keep learning every day. It is an art and a science that has to be rediscovered every time, as it doesn’t have a fit-all formula. With the perfect combination of quantitative and qualitative information, it is wide open for creativity and innovation.
I believe that we are all responsible for our future, to help and give back to humanity and earth. Social entrepreneurship gives you the opportunity to give back while you do something you love, and make a living from it. It is based on honesty and the goal is the greater good over the personal.
Companies are responsible for the consumerism human culture that they have created, which comes at a high cost to earth and to human life, especially in under-developed countries. We won’t be able to fix this world if everyone doesn’t get on board, principally corporations. There are many examples of social companies that have proved that people are ready for change by support companies that are fighting for a cause over big companies that may offer a lower price.