Growth Marketing & Conversion Rate Optimization
While Growth Hacking sounds like a hot buzzword in the marketing and startup world, it is a framework that can bring great value to your company. Most people think it is ideating one tactical solution that will exponentially grow your business (Similar to what Airbnb did in their early days by posting their inventory of homes in Craiglist). While silver bullets like that do happen (occasionally), the concept behind true growth hacking is different.Â
Growth hacking is an iterative learning process in which you rapidly test and optimize elements or tactics in your acquisition, activation and retention stages of a customer’s journey. Most of these tests will lead to slight increases in conversion rates that will generate compounded improvements. The more tests you run, the faster you can improve. But also the more you will learn about your customers – and that is a true competitive advantage.
“Ignoring online ads is like opening a business but not telling anyone about it.”
Growth and Optimization Blogs
Have you ever started a trip by getting in your car, rushing out of your driveway, and immediately driving to the newest, fastest highway — to only then decide where you want to go? Sounds crazy, right? Then, why do so many marketers behave that way? Too often, marketers jump from one tactic to...
You’ve probably heard this before, but it is true what doesn’t get measured can’t be improved. This is especially true when it comes to businesses and their websites. Websites are treated as a static piece, something that once it's finished doesn’t need to be touched or improved. Your website should...
When you are trying to acquire new customers you may have different segments of the population you want to attract and convince to be your customers. You may separate them by their gender, ages, where they live, what they do, or simply people at different stages in their life. You...