FOR THE LOVE OF SHARING KNOWLEDGE

The Internet has given us an advantage over past generations. Making information and knowledge easily accessible can level the playing field for those with less resources. These are my experiences, my advice, and expertise. Be critical about them. Try them and see if they work for you in your business and in your life – if they don’t, at least you will be one step closer to what will.

Averages, the curse of data led decision making

Averages, the curse of data led decision making I can’t count the amount of times I’ve heard someone try to disqualify the validity of data because they used it in the past with no success. The most common cause of those misled data “based” decisions are averages. This problem is...

Graphic of the 5 steps to create a measurement plan

5 steps to measure and improve your marketing efforts

You’ve probably heard this before, but it is true what doesn’t get measured can’t be improved. This is especially true when it comes to businesses and their websites. Websites are treated as a static piece, something that once it's finished doesn’t need to be touched or improved. Your website should...

RBC Halifax Location

Facebook Ads Customer Acquisition Targeting

When you are trying to acquire new customers you may have different segments of the population you want to attract and convince to be your customers. You may separate them by their gender, ages, where they live, what they do, or simply people at different stages in their life. You...

PROJECTS

These are projects and companies I am either currently working on or have worked on in the past.

Klar Hockey

What? Klär is a start-up company founded by two hockey players and entrepreneurs with one goal: To make hockey more accessible to the world. Hockey is a very expensive sport all over the world. Players and parents have to pay for the equipment, tournament registration, insurances, hockey camps, transportation costs, and more. This limits the […]

Read More