Hey, I'm Enrique ?

Marketing and Growth strategist scaling Pexels, building Ophelia Hats, and advising startups on Strategy, Growth, and Marketing.

Currently, I’m the CMO at Pexels, where I am building the marketing, growth, data, and revenue teams and processes. Since joining Pexels in 2019, we’ve:

? Passed 37 million website visits per month
? 3+ million searches per day
? 10X our free library to over 3 million photos and videos
?‍? Helped millions of creative people bring their stories to life — from small businesses to nonprofits, marketers to designers

I am the happiest when building and growing things with purpose, and it’s why I’ve partnered to create Ophelia Hats. Brand and ecommerce store selling hats to the world from Colombia. (Launching soon)

Thoughts, Resources, Strategies and More ?

The Internet has given us an advantage over past generations. Making information and knowledge easily accessible can level the playing field for those with less resources. These are my experiences, my advice, and expertise. Be critical about them. Try them and see if they work for you in your business and in your life – if they don’t, at least you will be one step closer to what will.

What A Killer Marketing Strategy Must Have!

Have you ever started a trip by getting in your car, rushing out of your driveway, and immediately driving to the newest, fastest highway — to only then decide where you want to go? Sounds crazy, right? Then, why do so many marketers behave that way? Too often, marketers jump from one tactic to...

Averages, the curse of data led decision making

Averages, the curse of data led decision making I can’t count the amount of times I’ve heard someone try to disqualify the validity of data because they used it in the past with no success. The most common cause of those misled data “based” decisions are averages. This problem is...

Analytics 101: A guide to Google Analytics reports

You have a website for a reason. You want it to improve your business by generating leads, increasing brand awareness, or selling your products and services online. But how do you know if your website is doing its job? And, more importantly, how do you optimize its performance? A website...