Have you ever started a trip by getting in your car, rushing out of your driveway, and immediately driving to the newest, fastest highway — to only then decide where you want to go? Sounds crazy, right? Then, why do so many marketers behave that way? Too often, marketers jump from one tactic to the next without having a […]
You’ve probably heard this before, but it is true what doesn’t get measured can’t be improved. This is especially true when it comes to businesses and their websites. Websites are treated as a static piece, something that once it’s finished doesn’t need to be touched or improved. Your website should be more than that. It […]
When you are trying to acquire new customers you may have different segments of the population you want to attract and convince to be your customers. You may separate them by their gender, ages, where they live, what they do, or simply people at different stages in their life. You know what message and value […]