Averages, the curse of data led decision making

Averages, the curse of data led decision making I can’t count the amount of times I’ve heard someone try to disqualify the validity of data because they used it in the past with no success. The most common cause of those misled data “based” decisions are averages. This problem is not unique to website analytics […]

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5 steps to measure and improve your marketing efforts

You’ve probably heard this before, but it is true what doesn’t get measured can’t be improved. This is especially true when it comes to businesses and their websites. Websites are treated as a static piece, something that once it’s finished doesn’t need to be touched or improved. Your website should be more than that. It […]

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