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Have you ever started a trip by getting in your car, rushing out of your driveway, and immediately driving to the newest, fastest highway — to only then decide where you want to go? Sounds crazy, right? Then, why do so many marketers behave that way? Too often, marketers jump from one tactic to...
Averages, the curse of data led decision making I can’t count the amount of times I’ve heard someone try to disqualify the validity of data because they used it in the past with no success. The most common cause of those misled data “based” decisions are averages. This problem is...
You have a website for a reason. You want it to improve your business by generating leads, increasing brand awareness, or selling your products and services online. But how do you know if your website is doing its job? And, more importantly, how do you optimize its performance? A website...