Digital Analytics

You are letting money fly away from your business! 💸

Not keeping a pulse on your digital data could be costing your business potential revenue. Let me help you understand how your website and digital marketing is performing and how it is being used – allowing you to rapidly improve it to get the most out of it.

Businesses who review their data and performance consistently grow much faster and profitable than those who don’t.

Measurement Plan

Defining what success will look like and how you are going to measure it is the most important step in order to optimize your website or campaign efficiently. Through my own 5 step framework I will help you define and easily understand your data and performance.

Analytics Setup

Analytic platforms like Google Analytics are very easy to set up. But the basic setup has many limitations on how data is tracked – you want to make sure your data is clean and is tracking everything you need.

Dashboards

Analytics platforms can be overwhelming and confusing with the number of reports and data. I build customized dashboards to help you clearly visualize data from your website and marketing performance without confusion.

Ongoing Reporting

Websites change, people’s behaviour change, if there is anything constant in this digital world is change. Having an expert helping you keep a pulse on your data is the easiest way not to stay behind with change.

Digital Analytics Blogs

What A Killer Marketing Strategy Must Have!

Have you ever started a trip by getting in your car, rushing out of your driveway, and immediately driving to the newest, fastest highway — to only then decide where you want to go? Sounds crazy, right? Then, why do so many marketers behave that way? Too often, marketers jump from one tactic to...

Averages, the curse of data led decision making

Averages, the curse of data led decision making I can’t count the amount of times I’ve heard someone try to disqualify the validity of data because they used it in the past with no success. The most common cause of those misled data “based” decisions are averages. This problem is...

Analytics 101: A guide to Google Analytics reports

You have a website for a reason. You want it to improve your business by generating leads, increasing brand awareness, or selling your products and services online. But how do you know if your website is doing its job? And, more importantly, how do you optimize its performance? A website...