“People don’t care about you. They care about themselves.”
The Methodology
you should choose your route based on your destination and objective. Most people suffer from shiny object syndrome and jump from one platform or tactic to the next simply because it’s the new thing.Â
Marketing entails much more. It is the process of acquiring, activating and retaining customers, and one tool or tactic by itself can’t do that. You want to make sure all of your efforts are working in synergy and move people through their purchase journey to buy from you.Â
1. Customer Discovery
Truly understand your customers and the problem you solve for them.
2. Customer Persona and Journey Map
Define who your customers are and map the process they go through while looking for solutions for the problem you solve.
3. Gap Analysis
Audit your current positioning, messaging and marketing assets with the lense of your ideal customer persona.
4. Marketing Strategy
Define your objective and plan how you are going to achieve it.
5. Analysis and Optimization
Maximize results through analysis and constant improvement.
Marketing Strategy Blogs
Have you ever started a trip by getting in your car, rushing out of your driveway, and immediately driving to the newest, fastest highway — to only then decide where you want to go? Sounds crazy, right? Then, why do so many marketers behave that way? Too often, marketers jump from one tactic to...
Averages, the curse of data led decision making I can’t count the amount of times I’ve heard someone try to disqualify the validity of data because they used it in the past with no success. The most common cause of those misled data “based” decisions are averages. This problem is...
You have a website for a reason. You want it to improve your business by generating leads, increasing brand awareness, or selling your products and services online. But how do you know if your website is doing its job? And, more importantly, how do you optimize its performance? A website...